I know a thing or two about putting yourself out there online and in real life with traditional marketing. If you hire me, you're getting a hard-working, fun-loving, joke-cracking person who gives 110 percent.
Read more
With more than 14 years under my belt in professional graphic and web design, marketing and communications, I've seen it all. You can count on me to deliver top-notch projects.
Read more
I have earned my Master's Degree in Mass Communication with a specialization in Web Design and Online Communication from the University of Florida. From coding web sites to engaging social media campaigns, I can build you a strong online presence.
Read more
Mangement. Graphic Design. Web Design. Marketing. Communications. Branding. Project Management. I have experience in most aspects of a modern marketing operation. With unique ideas and dedication to excellence, I take pride in creating successful campaigns and inspiring teams to do great work.
With a solid reputation as a manager who values fairness, collaboration and integrity, I know that people are any firm's most important asset.
With expertise in web and graphic design and project management for both, I can create pieces to build your brand.
If you're looking for someone with great ideas to create engaging content and campaigns for your customers or clients, look no further.
Here you'll find a selection of my professional and educational projects.
I wrote this speech for MG Orender, President of Hampton Golf, who spoke at a Professional Golfers' Association Event honoring Arnold Palmer on his 80th Birthday.
I built this blog as a required project for a Master's Degree Course in Web Interactivity and Engagement at UF. It featured a custom-built Wordpress template.
This flyer was created for a Jacksonville-area fitness club looking to promote its personal training business. It featured the program details, a sign up form and client before and after photos.
This ad was created as part of a Photoshop composite project at UF.
This logo was designed as part of a branding brief project for a UF course in brand identity. The brief included comps of a flexible logo, brand guidelines and more.
For this article, I interviewed Chris Kirkpatrick of *NSync about his venture with a new band, Nigel's 11. I also wrote and edited the article which was then published in Image Magazine.
I created this flyer as part of a project in an UF course on Design & Layout.
This logo was designed as a submission to a logo competition on DesignCrowd.com that I entered as part of a UF Course on Brand Identity.
This flyer was designed as a hand out for a Jacksonville-area fitness Club to promote their personal training and membership programs at an expo at a local private high school.
This cookbook was designed as the final project for a UF Design and Layout course. It is an interactive PDF file with real content and cohesive design.
This guide was design for a project in a UF Design and Layout Course. It features cohesive imagery, consistent branding and elegant design.
For this profile of Justin Tuck, a veteran NFL player who at the time was a New York Giant, I interviewed him, wrote the profile and edited it before it was published in Image Magazine.
This website was created as the final project for UF's Web Interactivity and Engagement course. I built it with a custom WordPress theme.
In an effort to grow Hampton Golf's Instagram following and followers for the company's Jacksonville-area courses, I created an Instagram loop campaign and contest. The contest resulted in an average of 100 new followers per account in the 10-day contest window.
This email was created to promote River Hall's end-of-season resident mixer. The design embodied the Luau theme of the event. It had a 51 percent open rate and the event sold out following the message being sent.
This website was designed for a photographer. It features a photo gallery, robust contact page and a design that focuses on beautiful photos.
This website was designed to provide basic information about a new landscape company. Additional updates with more content are pending.
This responsive website was designed as a final project for UF's Advanced Web 2 course. It features Javascript plugins and mobile-first responsive design. I also designed the logo and branding materials for this site.
This press release was created relating to the MedOptions aquisition of Vericare. The release was picked up by 216 media outlets, had 1,328 views on the wire and was shared on social media 25 times.
This press release was created relating to the partnership between WeCounsel and MedOptions. The release was picked up by 197 media outlets and had 27 engagement actions (shares and click-throughs).
I write and/or edit blog pieces for this healthcare blog covering a variety of healthcare topics on behavioral health care.
Designed, wrote copy for and built this website for a Sports Agency in New Jersey.
Designed an animated GIF for this Real Estate firm to use on Social Media.
The client wanted to animate their logo for use on Social Media and other mobile uses. I created a GIF that could be easily shared across platforms and stayed true to their traditional flat logo design.
I created this video for the parents and coaches of our neighborhood flag football team after the season was over.
I have 14 years professional design and communications experience, I'm a published writer and an experienced manager. I'm an expert content creator and I'm savvy with social media. In 2015 I graduated from University of Florida with a Master's Degree in Mass Communication with a specialization in Web Design.
Since I could talk, I've been saying "Let's Go Buffalo!" My love for the Sabres (and the Bills) was instilled on me by my grandma, who never missed a game and bought me my first jersey - Vaclav Varada. During the 1999 Stanley Cup run, my best friend and I wrote a song about the Sabres and skipped school to sing it on the radio (with our parents' permission, of course). My love for Buffalo sports runs deep.
Star Wars. Harry Potter. I can talk for hours about these things. Nobody puts Baby Yoda in a corner, Ben Solo deserved better and so did Snape. 90% of my wardrobe is Star Wars / Harry Potter related. Should I be embarassed about this? Maybe. Am I? Not at all. What's my Hogwarts house? Gryffindor. My Patronus? A Salmon. THIS IS THE WAY.
University of Florida
Master of Arts in Mass Communication
Specialization: Web Design
GPA: 4.0 | Graduated with Distinction
University of North Florida
Bachelor of Science in Communication
Specialization: Journalism
GPA: 3.98 | Moriarty Writing Prize Winner
Advantus Corp. | Jacksonville, FL
Creative Services Manager - 2017 to Present
University of Florida | Gainesville, FL
Online Adjunct Instructor, Advanced Web I - May 2016 to Present
Hampton Golf | Jacksonville, FL
Director of Communications - 2006 to Present
Station Four | Jacksonville, FL
Web Development Intern - August 2015 - November 2015
Image Magazine | Woodland Park, NJ
Freelance Staff Writer & Copy Editor - June 2006 to December 2012
The Florida Times-Union | Jacksonville, FL
Community News Intern - August 2007 to December 2007
“There is no substitute for hard work.” – Thomas Edison
Contact MeDon't just take my word for it. Here are some things my students and people I've worked with have said about me.
"Heather has been my absolute favorite instructor in this program and this has been my favorite class."
Student Review, Advanced Web 1
University of Florida
"Heather is professional, hard working, and driven without being pushy or inflexible. We're glad she's here."
Ian DeSousa
Operations, Station Four
"Heather's a rock star. She always gives 110% and her work is unmatched. She's an integral part of my team."
MG Orender
President, Hampton Golf
Get in touch! I'd love to hear from you.
Saint Augustine, FL
heather@heatherlaude.com
(904) 451-7275
